Crafting a Standout Employer Brand: How Healthscope Elevated its EVP
Healthscope partnered with Truly Deeply to revitalise their EVP and create a compelling, authentic employer brand.
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Employee Branding – The Power of Thanks
We wanted to share a great pic from our client Yarra Trams. A part of their annual celebration to show their appreciation, our client had these delicious and beautifully branded cupcakes baked. A feast for the eyes, heart and tummy.
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How to define brand values: Creating the living brand world
Brand values form an integral part of your brand. Drawing on the very soul of your organisation, they are designed to unite, inspire and guide brand-led behaviour, enabling employees and customers to emotionally connect with your brand. They also empower your people to deliver memorable…
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Employee branding is a CEO’s best friend
How do you lead, when everyone’s their own leader? Recently I read an article on the Design Business Council blog by Greg Branson about how CEOs are adapting to changing employee attitudes. In the article Greg talks about a Wolff Olins report that revealed a…
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