Blog

By Category


Vespalogy – An animated tribute to one of the worlds most loved brands

A Tribute to Authentic Brand Strategy and Design Few global brands hold the same level of love as Vespa, the iconic Italian scooter manufacturer. French creative agency No Moon have created an animated tribute that documents the evolution of the vespa from 1943 through to…

Read more »

New limited edition line of Lacoste shirts feature redesigns of the iconic crocodile logo

  UK Designer Peter Saville creates a limited edition range for Lacoste with a brand identity design twist To be launched in November this year, Saville has created a new range of polo shirts with a surprising twist; the polos feature a range of re-imagined versions…

Read more »

Say "hello" to the brave new world of ads – long-form branded entertainment.

The Future of Advertising I was out to dinner a couple of weeks ago with a group of friends enjoying an evening of Italian food, great wine and conversation. As the meal progressed, iPhones appeared and disappeared seamlessly recording and sharing the experience through a…

Read more »

Our May article for The Melbourne Review

It’s game-on and most of us want to play. June 2013 David Ansett & Peter Singline Last month we wrote about Amazon’s recently launched online store which is solely dedicated to the Over 50 market. Amazon offers us a glimpse into the future, where online…

Read more »

HIS Story – A Next Generation Retail Concept dedicated for men

THE BRAVE NEW WORLD OF RETAIL BRANDING. Last month we wrote an article for The Melbourne Review that explored the direction of market focused specialty retail. In the article we mentioned a client we’d worked with many moons ago who had a concept for an…

Read more »

New freejumping Vid from our mates at Bounce.

Last year when we created the brand and identity system for the guys at Bounce we had no idea it’d be quite this epic… (Watch the clip after the jump)

Read more »

Demystifying Digital — A Case for More Open Data

Data & the New Digital Age. By Chris Ongarello on – 19 April 2013 As I continue to get inspiration from Eric Schmidt’s new book, The New Digital Age, Reshaping the future of people, nations and business and the great quote I posted on Facebook…

Read more »

What Property Developers Can Learn about Branding from The Venice Art Biennale

The Art of Creating Evocative Spaces Each June I look forward to clamping my eyes on the work from this year’s Venice Art Biennale. The breadth and quality of work represented guarantees there’s always something inspiring to be seen. This year as I admired the…

Read more »

A Masterclass in Not-For-Profit Branding from Movember

Creating a Great Brand in this Tough Market In all our years of creating brands, we’ve never come-across a tougher category than not for profit. High on passion with a gazillion competitors battling for the philanthropic dollar, not-for-proft organizations are typically well meaning, but poorly…

Read more »

The Future of Retail – Category You. Our May article for The Melbourne Review

Online retailers are getting smarter about the way they sell to us, but are they still blinded by out-dated paradigms? May 2013 David Ansett & Peter Singline Recently Amazon launched an online store dedicated to the Over 50 market. For the first time a major…

Read more »

The Rise and Potential Fall of the Tom Waterhouse Brand

Waterhouse is a name synonymous with horse racing and since the launch of tomwaterhouse.com also with betting. Tom Waterhouse, a fourth generation bookmaker has created a brand based on his family’s association with the industry. He has unashamedly used his family name, his cheesy smile and…

Read more »

Reinventing Retail Brands – A Stunning Retake on the Store Mannequin

Innovative Retail Branding from Topshop UK Loving this stunning retail brand visual merchandising created for the Topshop’s Regent Street windows by NEON and studioXAG. In this innovative take on the ever-present fashion store staple, the mannequin is re-interpreted, resulting in a vivid wheel that highlights…

Read more »