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The F Word. Feminism.

Feminism. The word that when uttered causes men to shift uncomfortably, and women to deny any form of association. For some time now, feminism has been getting a bad rap, with people perceiving it as a negative movement campaigned by narrow-minded individuals. This is because…

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Brands that champion and empower women #internationalwomensday

With International Womens Day last week I thought it would be interesting to shine a light on the positive¬†impact that brands can have in the the female equality and empowerment space. Business and brands are demonstrating that they have a role to play in shaping…

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Brands leading the way in positive portrayal of women

Is sexism in advertising diminishing? Getty Images released a statistic this week citing that search terms for “empowered women” has increased by over 700% in the last year, which is showing the seismic¬†shift towards brands portraying women in a more positive, non discriminatory, non sexist…

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