Blog

By Category


Apple Brand’s Appetite for the Environment and Sales

It is a fabulous initiative that Apple will allow its Australian customers to trade in their iPhones and iPads for credit towards new models.

Read more »

Emotion Charged Brands Win

In Australia, retailers continue to struggle. A two speed economy and continuing frugality amongst consumers looks like being around for some time into the future. Data released by the Reserve Bank at the beginning of this week indicates that credit and debit card transactions shows…

Read more »

The secret to a truly brilliant branded app

For anyone who has ever been to a fashion show, I am sure they are all too familiar with the disappointment of returning home to review the photos of the day, only to find your IPhone full of blurry snapshots that vaguely resemble a person.…

Read more »

As technology evolves, the story remains the same

A New standard of electronic book A beautiful new Book has raised the bar for the rapidly evolving publishing industry. Naturally it is an electronic book, but one that blurs the line between movies and books in a most beautiful way. The book, or actually…

Read more »

The Art Project by Google

The Art Project is a collaboration between Google and some of the world’s most acclaimed museums. It allows uses to take an online virtual tour around some of the world most prestigious art galleries, zoom in on some of the most famous artworks to amazing…

Read more »

Samsung may well be Samsunk!

I was reading with interest recently that Samsung Electronics has taken the wraps off a new, larger version of its popular iPad rival, the Galaxy Tab. The Australian Financial Review was suggesting that many see it as the biggest challenge yet to Apple’s dominance in…

Read more »

Project Mag for iPad – Say Hello to the Future of Publishing

Fresh out of the test labs, Project Magazine have released this demo of the iPad version of their culture/tech/design online zine, and what they’ve created is simply captivating.

Read more »

Apple Vs Microsoft – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to…

Read more »

Apple's New Tablet – A Sneak Peak at the Future

Finally it’s Here. After much anticipation fueled by rumors, half press releases, leaks and on-line buzz, the Apple iPad was released overnight our time. To update this blog which was written last year looking at predictions of what the new Apple Tablet would look like,…

Read more »