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Bank of America partners with U2 and (Red) to deliver a powerful brand gesture

Yesterday, Bank of America proudly gave U2 fans not only a free copy of the band’s new single, but also the opportunity to influence how much money the bank contributes to the fight for an AIDS free generation. It’s a powerful brand gesture that will…

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As technology evolves, the story remains the same

A New standard of electronic book A beautiful new Book has raised the bar for the rapidly evolving publishing industry. Naturally it is an electronic book, but one that blurs the line between movies and books in a most beautiful way. The book, or actually…

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A Very Christmas Brand Map – Tracking Brand Loyalty

The brands we choose reflect how we see ourselves Each day we make thousands of conscious and sub-concussion decisions about the brands we wish to include in our lives. Our choice of which brands we choose to connect-with is often a reflection of how we…

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