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The Art of Crafting the right Brand Personality

Crafting the Right Personality for your Brand. More and more brands are concentrating on developing a sense of personality in order to connect with their market. But many end-up with a similar, whimsical style. Creating a unique personality that is on-brand is not always easy…

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Johnnie Walker – The Brand Who Walked Around The World

Last week I went and saw the awesome Expendables. It’s pretty much the male version of Sex and the City. I was at one point a little confused as to why they where starting to build a plot, by my calculations there could have been…

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