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Bunnings retains its crown as Australia’s trusted brand. Coles and Woolies continue to struggle.

Hardware juggernaut Bunnings retains its coveted position as the most trusted brand in the latest Roy Morgan brand trust rankings. Aldi and Kmart also retained their positions, in second and third place respectively. The top 10 was relatively unchanged, apart from Toyota moving up one…

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No differentiation. Wesfarmers continues to cannibalise their brands.

Target gives up on brand differentiation and becomes another Kmart The remarkable turnaround of Kmart in the past few years has left its competitors scrambling to compete. The strategy has achieved its goal of killing Big W. However, in the fight, Westfarmers has also severally…

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