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AirBnB finds-out how tough it is to get your branding right in China

The bumpy road for brands launching into China Recently Airbnb Co-Founder Brian Chesky announced via Twitter that his company has a new Chinese name; ‘Aibiying’. Aibiying is a clever localized brand name which sounds like the Western original, but translates in Mandarin to “to welcome…

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The Ten Most Critical Considerations for Brands Launching into China.

Helping Australian Brands Launch into International Markets Recently Truly Deeply founders Pete Singline and Dave Ansett attended the annual gen­eral meet­ing in Prague of E3 – the pre­mier global net­work of inde­pen­dent brand strat­egy and com­mu­ni­ca­tion agen­cies, where we were admit­ted into the pres­ti­gious global…

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