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Heineken fights to protect its brand and trademark red star

Global beer brand forced to defend its iconic red star and perceptions of it promoting communism. Dutch brand Heineken is recognised globally for its green cans and bottles. Another core brand asset is the red star. Unfortunately for Heineken, the red star is also seen…

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You build the brands you want

As brand designers we are constantly creating and updating brands for our clients, we have an active role in building the brands our clients want and our communities experience. As a creative director I have a pivotal role in moulding these brands. But on the…

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