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Patisserie rebrand brings to life unique product and drives brand growth

Truly Deeply is excited to share the new look Vienna Patisserie, a unique fusion of traditional European cakes and pastries with a modern Australian twist. From one small cake shop in Kew, the rebrand has helped Vienna Patisserie secure a new store in Canterbury‚Äôs prestigious…

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2020 Trends in Brand Identity Design

The power of understanding branding trends. As with all aspects of brand and marketing, consumers and businesses over time build firm associations between how a category of brands look and what that means for the way they associate the positioning of those businesses. As categories…

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Harvard Business Review study finds which type of brand marks are more effective.

The Holy Grail of Brand Effectiveness. One of the toughest parts of rebranding is the risk associated with selecting which brand mark concept to choose. There are few business decisions where so much comes down to a single choice quite as graphically as this. With…

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Did brand mark design predict Trump’s rise to power?

How brand marks reflect social & cultural trends. Just like uncovering a time capsule or the remains of a petrified Mammoth, a collection of branding from any given period tells us much about that point in time. A case in point is this great snapshot…

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The Confounding Trend of Bland Branding

Where has all the brand personality gone? Call me old and grumpy, but there’s an emerging trend in brand identity design that has got my goat – the growing popularity of simple, type only brand marks. As a branding agency that breathes, eats and sleeps…

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No Logo – What would a world without branding look like?

Imagine a world without brand design. Watching the opening round of AFLW over the weekend I spotted a sponsor sign that took me back to my childhood. The match was being played on a suburban ground in Adelaide and the huge metal sign was promoting…

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Uber shows it’s elastic brand strategy with UberMOTO

The Uber brand pivots like a tech start-up. In 2016 Uber launched uberMOTO in Hanoi and Ho Chi Minh City in Vietnam, allowing riders to catch a ride on motorcycles. Uber have always been clear that they are not a ride share business, not even…

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Why 99 Designs is bad for everyone (except the guy who owns 99 Designs)

The Big Changes in Branding. In my time working in the design and branding industry (some 25 years) the internet has been the single greatest thing we’ve seen. At the start of my career Apple launched their first Mac computer, the first step in a…

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