If I could talk to the animals….
There are Orangutan ads, and there are Orangutan ads. They can help to create connection with your brand or they can make you feel….. well weird. I find the two ads on TV at present polarising.Read more »
Just Because your Brand’s On-line – Doesn’t Mean it’s On-target With 130 billion spam mails hitting in-boxes every day, it’s no wonder consumer outcry about mis-targeted marketing has grown from a murmur to a roar. Across the globe those screams attract the regulator and put…Read more »
As a young direct marketer I was taught that in terms of the impact on response to your communication the ‘Offer’ is the most critical element. That doesn’t mean that the media you use, the format of your communication, and the creative idea are unimportant, just…Read more »