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A legal imperative to rebrand and differentiate

It’s been a busy month for new business in Truly Deeply, which we’re all loving. Lots of new clients, new projects and interesting branding challenges for us to tackle. But one new business meeting in particular stands out at the moment, not because the size…

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Branding, invisible gorillas and the art of standing out

How much are consumers really noticing your brand? In 2004 Christopher Chabris and Daniel Simons shared the Ig Nobel Prize in Psychology, awarded for ‘achievements that first make people laugh, and then make them think’, for the experiment they completed at Harvard that inspired The…

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