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Email still best for brand offers but it must be relevant and informative

Key insights from Adobe’s third annual consumer email survey, essential reading for brand marketers. The survey shows that email significantly trumps direct mail, mobile apps and social media as the best way to deliver offers to consumers. However, there is still a great degree of…

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Is it time for Brands to revisit Augmented Reality?

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. If you didn’t know what Augmented Reality (AR) was a couple of weeks ago, chances are you do now. After reading our blog last…

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Consumer are smarter than you think (don’t try and trick the girls)

Reality Check for Marketers That awkward moment marketers realise they’re not fooling this feisty four year old with their marketing charms. From the mouths of babes… Dave Ansett David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands…

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