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Barbie has a new look – a campaign and brand evolution by Mattel to give consumers more choice

There’s a new Barbie in town – and she comes in many shapes and sizes. A more genuine and realistic representation of the modern girl is now available. The new campaign #TheDollEvolves is said to be a brand evolution for the makers of Barbie, Mattel. 

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Mattel’s Magic Hot Wheels Brand Campaign

Loving this great ambient ad for Mattel’s Hot Wheels created in Mexico by Ad Agency OGILVY – a great example of capturing the magic of a brand and translating it across a mass medium. This little beauty was spotted by Juan Pablo Sanchez Owner and…

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