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Is supporting a competitor the most noble brand gesture of all?

The Power of Brands Behaving Admirably. It’s not every day that the second biggest global brand in a category stops selling their number one product for a day and runs an ad campaign asking their customers to buy from their competitor instead – but that’s…

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McDonald’s shows why the web is the best and worst thing to happen for brands

Not a smart branding idea in hindsight When it comes to marketing and brand building, McDonald’s are about as savvy as they come. With huge departments of marketing specialists and many years in the game, you’d think they’d know how to navigate the tricky waters…

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Brands need to evolve to stay relevant – McDonalds launches McBike

Brands must Evolve to stay Relevant and Engaging. As consumer habits and tastes change, brands need to be on the look-out for signals they are losing relevance, and even more important is the demand to constantly evolve in order to keep step with their customers.…

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