How to pronounce the world’s leading car brands correctly. From the French, Italians, Germans to the Japanese, many car brands are mispronounced. This can be caused by a misunderstanding of different languages, popular culture references or just bad brand management. Having worked with Porsche, we…
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One of the real tests of a brand’s reputation comes post purchase. With cars, the service experience is a critical influencer of brand perception, customer loyalty and retention. For many auto brands this can be extremely hard to manage. Local dealers are often franchised and…
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No doubting that the Superbowl attracts the big boys with the biggest budgets. And they don’t come much bigger than Mercedes-Benz and The Coen Brothers. Like a match made in first class on the red-eye from New York to Tokyo, this luxury auto brand and…
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