Blog

By Category


Mercedes Man – star brand extension or stinker?

Mercedes has followed a number of fashion brands and celebrities who have tried to leverage their status to create a brand fragrance. Their new range of fragrances are now available at Chemist Warehouse but is this good for the Mercedes brand? For many premium fashion…

Read more »

A touch of class brand rivalry

Automotive giant, BMW celebrated it’s 100th birthday in March this year and to mark the centenary have launched their vision for the next 100 years, to further instill their core ethos of ‘Sheer Driving Pleasure’ to their customers. They aim to make their fascinating driving experience even…

Read more »