One of the real tests of a brand’s reputation comes post purchase. With cars, the service experience is a critical influencer of brand perception, customer loyalty and retention. For many auto brands this can be extremely hard to manage. Local dealers are often franchised and…
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Mercedes has followed a number of fashion brands and celebrities who have tried to leverage their status to create a brand fragrance. Their new range of fragrances are now available at Chemist Warehouse but is this good for the Mercedes brand? For many premium fashion…
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Automotive giant, BMW celebrated it’s 100th birthday in March this year and to mark the centenary have launched their vision for the next 100 years, to further instill their core ethos of ‘Sheer Driving Pleasure’ to their customers. They aim to make their fascinating driving experience even…
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