By Category

Busting the Millennial Smashed Avocado Myth

New study shows smashed avocados are not to blame for millennials struggling with housing affordability Our friends at the Millennial Report have once again highlighted the importance of not over-generalising this generation. The study highlights how millennials (or Gen Ys) are just as careful with…

Read more »

Asian millennials; more global but not homogenous

Insights from APBN, who are the Asian millennials? Following my trip to Seoul, South Korea for the Asia Branding Conference, here’s some┬áinsights on Asian Millennials. Each country presented insights about their millennials and it was interesting to learn about some of the differences and more…

Read more »

Truly Deeply’s Michael Hughes presents on Branding for Millennials at APBN in Seoul

Recently our Director of Brand Strategy, Michael Hughes presented at the APBN conference in Seoul, South Korea. The conference was exploring trends in marketing brands to Millennials and the similarities and differences throughout the Asia Pacific region. Michael was invited to present insights on the…

Read more »