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Department store Myer shows their branding game can still hit a winner

Anyone who’s ever worn heels for a day at the races, the idea of taking them off before you start the long trip home has enormous appeal. At this year’s carnival, Myer were giving away comfortable, practical, and not completely unstylish, branded slides – manna…

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Power of the collective in retail branding

Urban Outfitters delivers an idea for Myer Urban Outfitters have developed a concept store that would work particularly well for Myer at some of its stores. In Williamsburg, Brooklyn, they have a concept store called Space Ninety 8.

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David Jones brand finally wakes up

David Jones new store format a relevant addition to the retail landscape The David Jones brand has significant equity as a premium quality retailer in Australia. However, what it and its key competitor Myer have both been struggling with in recent years is the legacy…

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Big Retail Brands Get On With It Online

What a long time a year is in retailing. This time last year we had the major retailers spending all their energy arguing to the Government that they needed protection from the disparity associated with overseas online sales not having to pay the 10% GST.…

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Brands spreading Christmas cheer

Every year, we hear wonderful stories of brands and individuals looking to spread a little Christmas Cheer through unique brand experiences.  From creating elaborate lighting and figure displays designed to engage with potential customers, to hosting Carols aimed at connecting with the local community, many…

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Department stores require far more agile brand management

In Australia the department store sector has surrendered almost one third of its market share since peaking in the mid 1980’s (Herald Sun November 8, 2011). They are between a rock and hard place, with online and specialty retailers earnestly chipping away at their customer…

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