Poland Springs brand authenticity and reason for being under attack Nestle is facing a lawsuit in the USA that claims they have misled their consumers into paying a premium for normal ground water. For a brand that’s positioning and differentiation is all about the purity…
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Last week we shared a report on the impact of brand boycotts. The same day, United Airlines had a PR crisis unfold after they forcibly removed a paid-up passenger from their plane. What impact is this latest boycott having on the United brand? It was…
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YouGov’s ‘Inside the Mindset of a Brand Boycotter report’ gives us some insight into consumers who boycott brands and why they can’t be ignored. Just about every week a major brand is under attack from consumers. Last week it was Pepsi, the other week it…
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