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Rebranding for the right reasons

What you need to know before rebranding Before you consider rebranding, understand why you are doing it. It may seem obvious, but it’s important to get clarity and alignment with key stakeholders on the reason for the change. This is not just about marketing –…

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HP is still undecided about their brandmark

HP has just unveiled a new logo for its premium range of ultra-thin laptops, the Spectre, but it isn’t actually new. The brandmark was originally unveiled in 2011 but HP backed-off implementing it. Designed by Moving Brands, the stylised, simplified marque is a sophisticated evolution…

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