By Category

Regional Brand will be a Winner

A case study in collaboration Natalie Greenwood and Michael Brouwer have created Greenhood Organic Farms at Timboon, in Victoria’s southwest and it provides a very clever example of how regional brands should be thinking. They are proactively creating a structure for the farm that builds…

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The Battle of an Honest to Goodness Brand

In recent months, the larger supermarket chains have found themselves embroiled in controversy as a result of their price wars and less than market friendly tactics.  As Peter Singline mentioned in his recent blog, the plight of smaller brand owners, in particular the smaller milk…

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