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The sticking power of Apple’s brilliant brand packaging

When packaging means much more than packaging Going through the drawers in my study last week I came across not one, but three iPhone boxes. I realised that without consciously intending to I’d saved the boxes from each of my iPhones dating back years, but…

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Australian feminine hygiene brands leagues ahead within the category in redefining the cultural narrative

Having recently moved from the UK, I’ve been impressed by with the wide array of beautifully branded tampon brands here in Australia in comparison with the English consumer range. Ladies are utterly spoilt for choice, gorgeous packaging from TOM Organics (I may be a tad…

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Hot Wheels – Life imitates Brand imitates Life

A Red Hot Brand Experience. In this spin-out of life imitating brand, Hot Wheels have put their brand all over the world record truck jump, creating a life-sized  Hot Wheels jump track and capturing the wonderment of childhood play for a huge audience of grown-ups…

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Lovely Brand Packaging Design for UNA Wine

Creating Uniquely Evocative Brand Packaging Design Recently I cam across this beautiful wine packaging design; ‘UNA‘ wine bottles designed by cibic workshop to mark the 150th anniversary of the unification of Italy. What struck me was the power of creating a different packaging form when…

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