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Truly Deeply named one of the world’s top packaging design agencies.

One of the world’s leading packaging agencies? Stop it, you’re making us blush! Little old us have been recognized as one of the world’s leading Packaging Design Companies by agency aggregator DesignRush for 2019. Each year, B2B Marketplace; DesignRush asesses marketing agencies and consultants globally…

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The sticking power of Apple’s brilliant brand packaging

When packaging means much more than packaging Going through the drawers in my study last week I came across not one, but three iPhone boxes. I realised that without consciously intending to I’d saved the boxes from each of my iPhones dating back years, but…

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McDonald's Packaging Re-design falls short of inspiring

Will McDonald’s get bang for their packaging redesign buck? McDonald’s is set to launch a re-designed suite of packaging in the US as part of their continuing effort to keep the brand relevant with younger consumers. McDonald’s has unveiled a new series of take-away bag,…

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Doh – Simpsons Inspired Wine Packaging

Wine, or Mabe Not As amusing as the cartoon characters this wine is based upon, the premise for this product is inspired equally by Homer & Marge Simpson and the works of Pieter Mondrian. The packaging design follows suit and made me smile.

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Stunning Packaging Design Transcends Mere Packaging

Sometimes the Biggest Splash comes from a Great Idea Recently Sony released their new underwater-friendly MP3 players – packaged in a bottle of water. The players are designed to offer swimmers a way to listen to their playlists in the pool and were looking for a…

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EO Melbourne Easter Event – Packaging & Event Communications Design

Engaging Event Communications Design The Entrepreneurs Organisation (EO) is a global business organisation of around 8,000 owners of fast growth businesses. The Melbourne chapter runs a number of learning and social events each year for their members. When EO Melbourne held a family Easter event…

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Puma’s Clever Little Shopper – a Bold Brand Gesture

Reducing Puma’s Environmental Paw Print – A Great Piece of Brand Design Shoe brand Puma will be phasing-out its plastic shopping bags in favour of these ‘clever little shopper’ bags. The ‘clever little shopper’ is a 100% biodegradable carrier bag composed entirely of corn starch.…

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Hot Wheels – Life imitates Brand imitates Life

A Red Hot Brand Experience. In this spin-out of life imitating brand, Hot Wheels have put their brand all over the world record truck jump, creating a life-sized  Hot Wheels jump track and capturing the wonderment of childhood play for a huge audience of grown-ups…

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Lovely Brand Packaging Design for UNA Wine

Creating Uniquely Evocative Brand Packaging Design Recently I cam across this beautiful wine packaging design; ‘UNA‘ wine bottles designed by cibic workshop to mark the 150th anniversary of the unification of Italy. What struck me was the power of creating a different packaging form when…

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When Brand Design's Baked-In

Designed to be Different The very best examples of brands that touch the soul are often those with the differentiating design ‘baked-in’. Too often design is seen as the bit that wraps around the (often identical) finished product. I spotted these beautiful Moonflower soaps. Moonflower…

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Gelati Sky Packaging Design takes Paris by Storm

World Famous Brand Design A while back Alexia Soyeux from Création Conseil Dessert in Paris got in touch to tell us how much she looooved our packaging design for Gelati Sky and to see if we could hook her up with some Gelati for her…

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Brands Designed with Personality Pack a Punch

The Role of Brand Personality We often talk about the role of design in expressing different personalities for a brand. We work in the space every day, but rarely get the opportunity to really explore the expression of multiple brand personalities for the one product…

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