Blog

By Category


Which global cities have the strongest Place Brands in 2020?

The Pinnacle of Place Brand Reports. Each year Saffron, a global branding agency with specialist experience in Place Brands publishes a report looking at the strongest city brands around the world. The Saffron City Brand Barometer 2020 explores which cities have built the strongest brands…

Read more »

Sweden’s Place Branding Campaign for Happiness

Creating Positive Emotional Place Branding. There’s a reason why we think of place branding it is often the Northern European countries we think of as leaders in this space… it’s because they continually invest time, energy and an open mind in their place making brand…

Read more »