By Category

Fake personal branding. Have we moved from real people to puppets?

No longer true blue, Aussie pollies are being shaped to ‘fit’ the party image and narrative. The role of personal branding has been impacted significantly by the shift towards more populist politics. In the past, political leaders like Whitlam, Hawke, Menzies and even Howard stood…

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Keeping the Hillary Clinton brand on track

  An interesting insight into the design process for the Hillary Clinton campaign brand identity. An interesting email conversation has emerged from early last year in regards to the branding work Michael Bierut and his team at Pentagram were developing for candidate Hillary Clinton’s Presidential…

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Australian political party Logos – A sad but true reflection?

Is the dire state of Australian political party brand identity a reflection of the state of Australian politics? We’re the first to admit we have an unreasonably high expectation of brand identity standards. We set the bar pretty high and expect everyone else should follow…

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Brand Names Do Matter

Dan the Man Andrews “Hi, I’m Dan”, Victoria’s Opposition Leader Daniel Andrews tells voters in Labor’s first major election-year TV advertisement. The Age newspaper on Wednesday this week reported that the Victorian leader of the Labour party is trialing a more informal handle. It is…

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Brand Design Fail – Is this the worst piece of political design ever?

. Misunderstanding the visual language of political brands – How could they have got it so wrong? The Victorian Liberal Party recently released a T-shirt designed for its members to wear on upcoming election day. The T-shirt features a blue fist holding a paint brush…

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