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Community Strong, Branding Weak.

Whatever your opinion about the political system in Australia, it’s obvious to everyone I think, that things are changing. The traditional centre right party, the Liberals, are waning and lurching further right to combat the more popularist party of the radical right. One of the…

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Fake personal branding. Have we moved from real people to puppets?

No longer true blue, Aussie pollies are being shaped to ‘fit’ the party image and narrative. The role of personal branding has been impacted significantly by the shift towards more populist politics. In the past, political leaders like Whitlam, Hawke, Menzies and even Howard stood…

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