By Category

Amazon’s vertical shift from brand seller to brand owner (and seller)

Amazon Builds their House of Brands. New’s this week that Amazon has been advertising for brand managers to createĀ  a private label of Sportswear Apparel is another indicator of the online retail giants ambition to become an owner as well as a seller of brands.…

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Waitrose Opens Farm Shop – A Supermarket Brand Strategy Masterstroke

UK Supermarket Waitrose opens a farm store to showcase produce grown on its 4000-acre estate farm in South England. In a bold brand move, UK’s Waitrose have reinforced their ‘fresh food’ credentials with a gesture that will be hard to top by opening their first…

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The Power of Premium for Private Label – A Peek at UK Retailer Marks & Spencer

Premium Private Label through Packaging Design Recently whilst exploring the retail landscape in Singapore I came across the Food Store found within a Marks & Spencer. I was immediately struck by the premium aesthetic from the mini bakery through the traditional food categories and into…

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