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Freshwater rebrand reflects a vibrant urban city precinct

Truly Deeply repositions commercial tower to create a new place brand in the heart of Melbourne’s Southbank. Working together with GPT and Frasers Property, Truly Deeply created a fresh and compelling new brand that stands out and connects with premium tenants in the highly competitive…

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What the real estate industry can learn from hospitality about branding

We work across many industries, each with their own brand challenges, but it can also be interesting to look beyond the sector for a fresh perspective. That’s why I was interested when I heard a successful restaurateur had some tasty tips for the real estate industry.

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