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ALDI rebrands to differentiate

Reading through the articles about the upcoming ALDI rebrand I’m struck by what seems to be an inability for people to grasp some of the strategic rational behind this rebrand and rebranding in general. Everywhere ALDI has opened, they taken on established supermarket brands and…

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How do I know if my branding needs to change?

  When should I change my brand strategy and/or brand identity? Brand is a sensitive beast, misread the signs or fail to understand the subtleties and you can find yourself out of touch and with a disengaged market. Like much of the branding process, there…

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