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Morrison and Shorten fail to build brand differentiation

Spot the difference: Neither of the leaders has an engaging or distinctive personal brand. While the polls have consistently pointed towards a narrow win for Labor, they also highlighted very small differences in whom Australians prefer as their PM. The last Newspoll before the election…

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Border Farce. Why brand identity needs consideration

A couple of weeks ago when the Immigration Minister Scott Morrison held another press conference to tell nobody, nothing about whats not going on at any undisclosed locations where there are no boats. But the takeaway from the press conference was not interest in the…

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