Blog

By Category
AA Licence check
Advertising
Art with Heart
Brand
Brand & Consumer Trends
brand architecture
Brand Communications
Brand Design
Brand Engagement
Brand identity
Brand Loyalty
Brand naming
Brand partnership
Brand Personality
Brand Storytelling
Brand Strategy
Client News
Digital communications
Employer Branding
EVP
In the Press
Inspiration
marketing
Packaging
Personal Brand
Place Branding
Rebrand
Research
Retail
Socially conscious branding
Truly Deeply
typography

Westfield’s OneMarket platform shapes up against Amazon

Westfield acts to level the playing field in this increasingly Amazon dominated marketplace. The world of retail has been shaken by the emergence of Amazon as the world’s leading platform like no other development in my 25 years of branding. If retailers aren’t kept awake…

Read more »

Death of the Shopping Mall – The changing landscape of retail

The world of retail has changed. Online shopping, online product and brand comparison, and the new shopping habits of consumers have significantly changed the retail landscape. Retailers, shopping strips and shopping centres have had to get agile in evolving the way they connect with and…

Read more »

Show me a little more