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Office updates their suite of icons with a new design mindset

A long overdue brand design update. The last time Microsoft updated the Office icons was in 2013, when selfies were new enough to become Oxford Dictionaries’ Word of the Year. In the half a decade since then the Microsoft product has undergone regular updates as…

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Apple and the Power of Brand Loyalty

Good Morning Brand Loyalty. This morning I spent 20 minutes of my valuable time filling out an online survey for Apple – and I did it quite happily. On a day in a week when my time feels in particularly short supply, I surprised even…

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