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The Race That Stops A Nation

On the first Tuesday in November in Australia the nation stops for the running of the Melbourne Cup. It is Australia’s most prestigious thoroughbred horse race for three-year-olds and over. It is the richest ‘two-mile’ handicap in the world and one of the richest turf…

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The race that stops a nation is not really about racing

Along with the rest of Melbourne, we’ve downed tools today for a horse race. However, for most of us the day really has nothing to do with horses or even sport. The Melbourne Cup Carnival is one of Melbourne’s biggest events. A powerful brand that…

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