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Veganz Vegan Supermarket – The Engaging Power of Brand Focus

How Brand Focus can be the best Brand Strategy One of the most powerful truisms of branding is; ‘You can’t be all things to all people’. Yet when we think about the supermarket category, and even the innovations in this space of convenience stores, mini-supermarkets…

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Waitrose Opens Farm Shop – A Supermarket Brand Strategy Masterstroke

UK Supermarket Waitrose opens a farm store to showcase produce grown on its 4000-acre estate farm in South England. In a bold brand move, UK’s Waitrose have reinforced their ‘fresh food’ credentials with a gesture that will be hard to top by opening their first…

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