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Responsible brands: Target commits to new climate policy

Brands continue to lead the way, as governments drag their feet on climate policy. Despite the political climate in their homeland, US retail chain Target, has recognised the big role it has to play in combating the effects of climate change. Importantly, their new climate…

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No differentiation. Wesfarmers continues to cannibalise their brands.

Target gives up on brand differentiation and becomes another Kmart The remarkable turnaround of Kmart in the past few years has left its competitors scrambling to compete. The strategy has achieved its goal of killing Big W. However, in the fight, Westfarmers has also severally…

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Dear Target…I love you – When brands do the right thing.

Target championing disabilities as normal – a brilliant retail brand strategy. I spotted Target making the headlines around the world this week, all for very commendable reasons. In their weekly catalogue, they featured a young child with a disability wearing one of their Halloween products,…

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Target Reclaims their Brand Identity and not-a-little Cool Cred with their Missoni for Target ads

Bring Back The Brand Identity For those of us old enough to remember there was a time when retail brand Target had a well defined, well loved position in the market. They leveraged their simple and strong brand identity through everything they did and all…

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Brand strategy challenges with Wesfarmers portfolio

Target Australia Brand portfolio’s need to be managed as a collective, not as individual stand alone brands. A 44 per cent slide in Target’s earnings before interest and tax (EBIT) to $136 million in the June year confirms that Wesfarmers has a major challenge on its…

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A retail first for e-shopping

Tomorrow will see the launch of Target’s new and innovative way to shop electronically. Customers in the United States will have the option to shop directly from a short film specifically made for the retail chain. Featuring Kristen Bell, best known for her long standing…

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Retailers join in the Sustainability Forum

The 21st Century has brought with it drastic changes in the business environment with consumers and businesses alike becoming increasingly concerned with the sustainability of nature’s resources. Many argue that this shift has been the result of an increased awareness of global climate change, largely…

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Trend Report – The Visual Language of Brands (Chapter 6)

The Final Chapter in our Comprehensive Trend Report Over the last month we’ve published the first five chapters of our research report into trends in visual language. This Monday and we publish the final chapter of the report. In this week’s chapter we’re exploring trends…

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Trend Report – The Visual Language of Brands (Chapter3)

The Third Chapter in our Comprehensive Trend Report Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends…

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