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Viral cinematic brand ad fails to convince.

Never make a brand promise you can’t keep. A three-year-old TVC has gone viral recently, as social media users have enthusiastically shared it as much for its beauty as for the disconnect between the ad and the brand it represents. The stunning film was made…

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Viral Branding #Worldstoughestjob

This viral video has re-ignited emotions for people all over the world with regard to respect for their mothers. What was intentionally an ad for Cardstore.com may actually cause an increase in sales for other brands around Mothers Day as a refreshed light is shone on Motherhood.

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WestJet Christmas Marketing Miracle – Viral Video Attracts Millions

Canada’s WestJet airlines is spreading a bit of holiday cheer and brand engagement online this week, thanks to a “Christmas miracle” video. Published on the 8th December the video has seen upwards of 16m views and is growing hourly. In the two hours that passed…

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