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No differentiation. Wesfarmers continues to cannibalise their brands.

Target gives up on brand differentiation and becomes another Kmart The remarkable turnaround of Kmart in the past few years has left its competitors scrambling to compete. The strategy has achieved its goal of killing Big W. However, in the fight, Westfarmers has also severally…

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Brand strategy challenges with Wesfarmers portfolio

Target Australia Brand portfolio’s need to be managed as a collective, not as individual stand alone brands. A 44 per cent slide in Target’s earnings before interest and tax (EBIT) to $136 million in the June year confirms that Wesfarmers has a major challenge on its…

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Brand Valuations – The Top 10 Australian Brands for 2009

This week there has been a lot of press coverage of Brand Finance’s ranking of Australia’s strongest brands. The study focused on brand portfolios owned by ASX listed companies and excluded secondary listings. The value of individual brands was not split out, so the results…

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