By Category

Brand battle: Get Wines Direct vs. Vinomofo

Online wine retailers Get Wines Direct and Vinomofo have very similar product and sales channels but very different brands. With such similar product offerings, can brand play a role in influencing sales?

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Brand Storytelling should evolve not stall

Wine brands are the masters of storytelling – reclaim it! Last weekend The Age newspaper ran an article by Ralph Kyte-Powell advocating that wineries are rediscovering the value of a great story and a name.

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The Crittenden Brand Critter – How Social Media Helps Keep Big Business Honest

The power of social media for having a conscience. The Australian newspaper last Saturday (15/2) had a great piece written by Blair Speedy that once again highlights the power of social media. It also highlights how big business, in this case Woolworths, can at times…

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Wine Brand Design – The Seven Deadly Sins

Wine Packaging Design – The Seven Deadly Sins. Standing out on the shelves of bottle shops in any market is one of the great design challenges of our times. In terms of packaging design, the limited scope of wine bottle shape and form when combined…

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