Posts Tagged ‘Brand DNA’

08.20.10

Johnnie Walker – The Brand Who Walked Around The World

Last week I went and saw the awesome Expendables. It’s pretty much the male version of Sex and the City. I was at one point a little confused as to why they where starting to build a plot, by my calculations there could have been at least 10 more explosions and 40 more awesome ways to take out the bad guys and that should have been the priority.

Before the movie there was the story of Johnny Walker, an ad sure, but a really interesting and engaging one. Even if you don’t have any interest in whiskey the story is amazingly engaging. Narrated by Robert “perfect delivery” Carlyle.

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08.13.10

The Heineken Brand Experience

What better way to claim your authenticity than to share your heritage with customers in an interactive and engaging manner. Let them play with your brand in a way that is both fun and informative. Claim your place in the category by sharing the highs and lows of your journey. And if you happen to do it from the ‘place’ of your origins you add significantly to the authenticity of who you are and what you are about.

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07.30.10

The Branding of Politics

Applying branding frameworks to politicians and political parties is a very much established practice. In fact, some may even argue that politics is increasingly about symbolism as opposed to policy implementation, image rather than content. A little harsh perhaps, but certainly in Australia we are seeing our major political parties trying to position themselves on populist mandates over political ideology. They are trying something we strongly advise our clients against, and that is to try and be all things to all people. It never works in commercial settings and it is of highly dubious value in politics – it simply gives strength to the brand positioning of minor parties (eg. the Greens) and independents.

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07.16.10

Discovery, the new advertising for brands!

More and more brands are foregoing the big chest beating advertising campaigns that attempt to broadcast their presence to the world. This is particularly the case for those wishing to position themselves in the  cool end of the market. The onus is on savvy shoppers to find them, particularly when it we are talking fashion and bars. Certainly this was our experience on a recent visit to Berlin.

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07.07.10

Celebrating Random Acts of Creative Obsession

Here at Truly Deeply we celebrate creative obsession in what ever form it takes, from brand design through
to installation art. The other day I came across ‘Staple Art – The making of Ephemicropolis’ by artist
Peter Root. With patience, vision and a very steady hand, Peter Root arranged over 100.000 staples in a
period of 40 hours. What can I say, some people are obsessed about what they do.

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05.28.10

Top 1000 Brands on the net

Top 1K: Top 1000 brands on the net

Google have today published the top 1000 visited brands on the internet. Makes for some very interesting reading. You’ll need at least 4 million, unique visitors, for your site to make the list. To make just 1%, takes 16 million unique visitors. Looks like we’ve got some work to do here at Truly Deeply.

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05.21.10

Brand Australia

The big wait is over. In September 2009 Australian Trade Minister Simon Crean announced the call for tenders from creative agencies to assist with the task of enhancing Australia’s brand overseas. In the last week we have seen the launch of a new visual identity for Brand Australia, created by Re, a small group of designers working out of M&C Saatchi’s Sydney office.

Mr Crean said, “We want a clear vision of how Australia should be seen by the rest of the world in the 21st century. We will be looking for agencies to build a contemporary national brand – one which captures the essence of Australia – not just a great place to visit but a great place to live, work, and invest – a trusted trading partner and a great place to pursue an education. This is not just about a slogan and it goes beyond the on-going promotion of Australia as a global tourist destination – a reputation that is well established. Building Brand Australiais about promoting Australia as a nation producing quality products and services across a diverse field of activities. We need to get the message out that we are an innovative nation and a quality supplier to the world of key products such as clean energy and clean food.”

So with Mr Crean’s aspiration in mind what do you think of Australia’s new brand mark?

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04.16.10

When We Throw a Party… More pics from our Truly Deeply Launch

More pics of the frivolity and shenanigans from the re-launch party for our agency’s new brand Truly Deeply.

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04.15.10

A Star Is Born – The Launch of Truly Deeply

A Star Is Born
Last night marked the official launch of the new brand for our agency. The launch marks the fusing of the brand strategy (Brand DNA) and brand design (Storm Design) sides of our business under a new name and brand identity – Truly Deeply. We held a soiree at in the amazing space of David Bromley – celebrated artist and friend of Truly Deeply with 150 of our closest friends, supporters and clients.

Our rock star designer Lachie, smashin’ it with his band The Sophisticants

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03.10.10

The 5 keys of Council Branding

Branding for Local Government
We’ve been recently working with a regional Victorian Council, over the years we’ve worked with Local governments all over Victoria, from the City of Melbourne to the Moira Shire Council. We’re working developing their brand, evolving the brand mark, creating a visual language. and creating a brand system, they can use to easily communicate on brand. It reminded me of the key steps we’ve taken over the years, with our Local Government clients, that have delivered a successful branding project. I thought it’d be good to share them.

Working with Local Government has it’s challenges, but so does working with any organisation. They have no market, no competitors, you can’t pick another council to empty your bins or maintain your park. But they have a vital need to successfully communicate their brand to all their constituents. They need to clearly communicate where every dollar of rates has been spent. These are my 5 keys for successfully branding a Local Government, but they could apply to any organisation.

City of Whittlesea Banners

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