Client: Amar
Amar is a designer woman’s clothing and fashion online store that has a selection of boutiques
in Australia, Europe and Asia. With a passion for design and a flair for innovation, Amar required
a stylish, feminine and unique website that reflected its market proposition, ‘transcending cultures, borders and languages’.

Amar was already a stylish modern brand, but they lacked any visual properties. We saw opportunity
in creating a new visual identity with a range of visual properties that Amar could own and use. The stylish oriental pattern and bird, combind with a floral sign posts and frames, creates a delicate balance of east meets west.

Read the rest of this entry »

Over the last decade or more we’ve worked-on a number of project with fashion label Hemisphere. Hemisphere are a fiercely independent mens label with and ‘everyday denim sub-brand – you can see some of the work we designed with them here. In 2006 we worked on some fabric designs for a range of their shirts, which became their best selling lines, and as a result decided a couple of years later to form a partnership to launch a new label of premium mens shirts featuring custom designed printed fabrics.

Read the rest of this entry »

Client: Hemisphere
Brand identity and packaging for mens fashion label Hemisphere.