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Stranger brand partnerships this Halloween

Lyft and Netflix partner for Strange Mode rides To celebrate Halloween and a new season of “Stranger Things”, Lyft partnered with Netflix in the USA to create Strange Mode on their app. Riders in in the USA were able to opt into the mode for…

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Hotel Indigo and Asos make good bed fellows

Brand collaboration reinforces Hotel Indigo’s brand difference. Hotel Indigo and leading global fashion brand Asos have partnered to create fashion inspired travel discovery. It’s a smart brand collaboration that finds another way to leverage the hotel’s one of kind boutique hotel experience. The Hotel Indigo…

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Smart design solution for displaced refugees is a great opportunity for brand partnership

Incredible sustainable tents that are a great example of the power of design and how it can change lives and improve the world. However, two years on and the idea is still yet to be realised.

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Libra and OCRF partner for Silver September

All this month, Libra are aligning their brand with the Ovarian Cancer Research Foundation for Silver September. This is another great brand partnership for OCRF but also a great brand fit for Libra.

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Women’s Shoe Retailing Hero the Shoe

Towards the end of last year, Sally my wife and I spent a luxurious 15 nights in NYC. It was a delightful stay and one of the things we did from a research perspective was to have a focus on how women’s shoes were being…

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Marimekko & Finnair – A brand collaboration made for and in the heavens

A Brilliant Brand Design Partnership As a creative brand agency with a truly global view we’ve long been fans of the Marimekko brand with it’s striking visual language. And this year on a trip to Europe to meet with our brand and marketing peers as…

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Twitter Parties; Tiesto, HP and Intel team up to show us what Twitter can do in 2012

In 2011, Twitter’s influence in shaping brand reputations continued but most content was driven by the public. This year, Twitter’s new Facebook-style brand pages promise to provide more opportunities for brands to customise and highlight content. This also creates opportunities for brands to take Twitter…

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Harrods and Hermès; a clever brand gesture, a great brand partnership

We always love to share a great brand gesture, especially when it adds to the brand experience for the audience and creates a mutually beneficial brand partnership. Harrods of London and Hermès have developed a great brand gesture that unites two brands beautifully as well…

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