Norwegian brewery; Norbrew have released a new Pilsner called ‘Krone’, which is Norwegian for ‘Crown.’ The product is brewed using just four organic raw ingredients. This simple brewing recipe is reflected in the packaging design – refreshingly clean, simple and bold. The cans feature a matte finish with metallic gold tops and type to emphasise the beer’s quality and the brand name, which is beautifully communicated through the typographic play of the brand name. The end result is a piece of packaging that both reflects the spirit of the product and stands-out from the market with a unique visual language.
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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