Nothing like being schooled on marketing by our own clients.
Talking with a client this week he replayed of a conversation he’d had with another client I’d introduced him to. “You’ve gotta get that guy to shoot a testimonial video for you” he said, “he’s such a massive fan of the work you did for them and the impact it’s had on their business, he’s your best form of marketing”.
Nothing like being schooled on marketing by one of our own clients, but he had a point. The work we do has such a profound impact on our clients’ businesses, yet we don’t effectively leverage those same clients to promote the value of what we do. So, as we work on developing and shooting a video, here are a few words from our sponsors (so to speak)…
“The team at Truly Deeply worked with us to really unlock the essence of our brand and quickly understood our vision for the business. We really enjoyed the collaborative experience and felt that they listed to our aspirations and pushed us to go even further than we could have imagined. Our biggest constraint was staffing. The rebrand played a critical role in unblocking that & simultaneously unlocking the potential of the business.”
– Damien James, Founder & CEO, Dimple Care.
• • • • • • • • • • • • • • • • • •
“Truly Deeply has been amazing, going above and beyond to make sure we went live today. We love the new branding and see so much potential in it. We have a new website and finally have something that represents the bold, innovative thinking that aligns with our vision and purpose!”
Sam Mellet, Foundation Director
• • • • • • • • • • • • • • • • • •
“The research that was undertaken was very thorough and brought to the foreground the real ethos of the organisation and how it was different to others in the sector. The CEO loves the brand proposition so much he is getting it framed for his new office. Truly Deeply really understood who we are and the challenges we face. The roll out of the new brand and people’s reaction to it has been extremely positive.”
Zoe Angeli, Fronditha Care
• • • • • • • • • • • • • • • • • •
“Truly Deeply are the best of the best! It’s the third time I’ve used them for a company brand.”
Marcus Sellen, Managing Director, Marcus Sellen & Associates
• • • • • • • • • • • • • • • • • •
“I loved the entire process of working our way through the project, from the workshop, to the naming phase, to the presentations and finally the artwork design. It was all done with such gusto and genuine excitement.
The Truly Deeply team turned our ideas into a cohesive, consistent, standout message, in a world of constant advertising bombardment. Their experience in the industry sets them apart.
I get comments constantly about our artwork and our name. What I absolutely love is that everyone smiles when they look at our label – it was one of my biggest requests and they did it! No small feat.”
Cathy Palmer, Founder, How Now Dairy.
• • • • • • • • • • • • • • • • • •
“The brand is an important part of our business toolkit and is used to provide focus on what we are doing, how we are doing it and why we are doing it. The brand provides us with a framework to keep on task and helps with ability to remain consistent – it stops us from getting confused and from trying to be everything to everybody. We are receiving lots of good comments on visually how the brand is looking and the design of our first product range.”
Campbell Yule, Sooma
• • • • • • • • • • • • • • • • • •
“We have had an amazing response from clients thanks to the wonderful new packaging designed by Truly Deeply. Not only does our food now look up to date and in line with our organisation but it also educates and inspires our clients at home. Meal time is often the most difficult time for our clients who struggle with making the correct food choices, but by implementing consultant like ‘tips’ and motivational content onto our packs, we are now supporting our clients throughout their entire weight loss journey. We’ve also received feedback from clients that they are now proud to put their Jenny Craig meal on the table, which is an enormous achievement for us and the business.”
Laine Birnbaum, Jenny Craig Australia and NZ Brand Manager
• • • • • • • • • • • • • • • • • •
“As a direct result of the TOM Organic brand repositioning and packaging range redesign we have been stocked by Woolworths supermarkets nationally.” It is still early days, but the resultant increase in market share and revenues, “will be of the magnitude of 1000% in six months – significantly impacting our whole business positively. Truly Deeply presented the perfect team balance and a deep understanding of not only the TOM visual design journey but also the strategic business pathway. It has been an outstanding and highly enjoyable experience. They have displayed superior authenticity and an impressive ability to engage with and reinterpret our brand to take it to unforeseen territories.”
Aimee Marks, Founder TOM Organic.
• • • • • • • • • • • • • • • • • •
“We needed a brand that brought to life our vision for BOUNCE and packaged it in a way that would excite our market. The team at Truly Deeply has achieved this and more. What I’ve valued most about working with Truly Deeply has been the total collaboration. The process combines everyone’s best thinking and the outcome cuts straight through the noise and excites people about Bounce.”
Antony Morell, Founder of Bounce Inc.
• • • • • • • • • • • • • • • • • •
“Truly Deeply have developed a deep understating of our business and the sector in which we operate over many years. Their response to our changing business imperatives, brought on by the calamities of the GFC, was considered and decisive at a very important time.
The end result was a smooth transition to a new brand for our organisation, retaining the good bits and leaving the rest behind. Most importantly, the process established a high level of confidence amongst our customers, staff and investors about our business strength as well as an increased excitement for our future.
Our rebranding is essentially complete and our business is thriving – Truly Deeply has been a critical partner to this success.”
Stuart Nicholson, CEO Retirement Alliance.
• • • • • • • • • • • • • • • • • •
But enough about us… let’s talk about us.
If you’ve got a branding project on your strategic plan for the year, give us a call to talk through how we might best work together for the enduring benefit of your business.