Why engaging your harshest critics makes good brand sense.

branding Melbourne

Brands that see criticism as all bad are missing the message.

For brand owners and managers it can be tough to receive critical feedback. However, behind the criticism is often an opportunity to transform a critic into a powerful advocate.

As tempting as it is for busy brand owners, ignoring criticism or responding with equal negativity is a short term game. You can read our strategy for engaging your brand’s harshest critics here…

Photo from Truly Deeply.

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