Blog

By Category


Level Crossings: The Easter Strategy

You might be wondering why I have chosen to write this blog, on Easter Monday of all days, about level crossings. Bear with me, there’s a point, I promise. As you can imagine the removal of level crossings is a big operation. I may be…

Read more »

Plastic Free – Great branding and good thinking shows us the way forward.

We do our fair share of packaging work here at Truly Deeply. We also work hard to make our work differentiated and valuable to our clients who are under constant pressure to produce their goods on the thinnest of margins. This is specially true with…

Read more »

What are you doing to Surprise and Delight with your branding?

A beautiful Brand Gesture The Lake House in Dayelsford, Regional Victoria is one of my favourite places to retreat from the hustle and bustle of life, enjoy amazing local produce and of course get a little pampering action. So for my recent wedding anniversary we…

Read more »

No Logo – What would a world without branding look like?

Imagine a world without brand design. Watching the opening round of AFLW over the weekend I spotted a sponsor sign that took me back to my childhood. The match was being played on a suburban ground in Adelaide and the huge metal sign was promoting…

Read more »

Lovely cosmetics packaging design from our Korean partner agency Metabranding

Branding from the creative and business hot spot, Seoul, Korea. Today we’re featuring a branding and packaging project created by our Korean partner agency; Metabranding, a brand consultancy in many ways similar to Truly Deeply. Our partnership is part of an ongoing focus for us…

Read more »

Truly Deeply brands How Now; a truly different kind of milk

Truly Deeply is proud to introduce our brand strategy, identity and packaging work for How Now. An exciting new dairy brand, How Now not only stands up for cows, it stands out from the herd with a powerful purpose to provide kind milk products for…

Read more »

Refreshingly beautiful beer packaging design from Norway

Krone Organic Pilsner – A deliciously refreshing drop of beer branding. Norwegian brewery; Norbrew have released a new Pilsner called ‘Krone’, which is Norwegian for ‘Crown.’ The product is brewed using just four organic raw ingredients. This simple brewing recipe is reflected in the packaging…

Read more »

Cannabis product packaging design takes a serious approach to brand building

The new cannabis category takes a professional approach to packaging design Harmony Extracts is a cannabis concentrate company that uses state-of-the-art extraction technologies to transform marijuana plants into high-quality, potent concentrates. A new company based in Denver, Colorado, which is one of the nearly 30…

Read more »

Truly Deeply creates new premium baby formula brand for China

New brand proposition, identity and packaging taps into market gap for a premium Australian made brand specifically designed for the Chinese market. Everything from the positioning, messaging and personality was designed to connect with affluent Chinese mums. The proposition reinforces their beliefs in the benefits…

Read more »

Why Chobani founder Hamdi Ulukaya believes Australia is the perfect place to create global food brands

Australians are in the prime position to make food and brands that will resonate around the world, the founder of American yoghurt success story Chobani says. Just ten years ago in 2007, Turkish migrant Hamdi Ulukaya bought a disused Kraft Food factory in New York…

Read more »

Kudos to Illustrators

With the steady increase in readily available free stock imagery, I often wonder about illustrators and how they are staying afloat in the growing pool of image libraries. Are illustrators being put on the back burner because stock imagery is so easily obtainable? Or is…

Read more »

What will peak sugar mean for food brands?

It was interesting last week to see Coca-Cola get some local blowback from Woolworths on their new No Sugar Coke. Coke, a cornerstone in most supermarkets has been attacked over the years from many angles: constantly by perennial #2 Pepsi with the taste challenge; for…

Read more »