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Personality rich brand storytelling. Mirry Christmus from Air NZ.

Air New Zealand’s sweet Christmas ad. Just about every brand is trying to leverage Christmas and stay top of mind. The big retailers are all trying to outdo each other with their Christmas TVCs. It’s also the time of year when many of us are…

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Branding Father's Day 2014

With Father’s Day coming up in Australia, it’s another chance for retail brands to get us to spend. Who do you think is doing a good job of connecting their brand with Father’s Day?

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What Brands Can't Learn from History – Old Ads that are Just Plain Weird.

Brands these days need to be ultra aware of the values they project and the messages they communicate. In the early days of advertising it seems, anything went as the brand messaging in this whacked-out collection of old ads demonstrates. Were these ads connecting to…

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The Brand Gap, When Ads & the Customer Don't Get Along

When advertising and the Customer Break-Up When it comes to brands, the old adage of the customer is always right is pretty much spot-on. Maybe it’d be more accurate to say the Customer is never wrong. With traditional ad campaigns no longer connecting with their…

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