Blog

By Category


The Experience Economy – Airbnb trips available on Zola wedding registry

The days of the casserole dish wedding gift are done. Global wedding registry site┬áZola has partnered-up with Airbnb to offer Airbnb gift cards as part of their offering. The move makes perfect sense to me. The experience economy shows no sign of weakening with the…

Read more »

AirBnB finds-out how tough it is to get your branding right in China

The bumpy road for brands launching into China Recently Airbnb Co-Founder Brian Chesky announced via Twitter that his company has a new Chinese name; ‘Aibiying’. Aibiying is a clever localized brand name which sounds like the Western original, but translates in Mandarin to “to welcome…

Read more »

Airbnb's floating house – the latest in their campaign of surprise and delight

Airbnb recently launched a floating house on the River Thames to promote its lettings website to homeowners in the capital. The fast-growing internet brand is now the largest hospitality business in the world without owning a single room, but that hasn’t stopped them from building…

Read more »