The days of the casserole dish wedding gift are done.
Global wedding registry site Zola has partnered-up with Airbnb to offer Airbnb gift cards as part of their offering. The move makes perfect sense to me. The experience economy shows no sign of weakening with the 20-35 yrs-old audience whilst at the same time they’re shifting into the ‘getting married sweet spot’. Sounds like a perfect marriage of brands to me.
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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Pic courtesy Airbnb