Blog

By Category


Microcations – the latest trend hitting the travel category.

The Microcation is officially a trend Being driven predominantly by millennials, the microcation is a short getaway that is gaining popularity fast. Research from the U.S. (The 2019 Vacation Confidence Index* released by Allianz Global Assistance) has shown that 72% of millennials, 69% of Gen…

Read more »

Branding for the Third Industrial Revolution

I was forwarded an fascinating talk by social and economic theorist Jeremy Rifkin where he set-out his vision for the ‘Third Industrial Revolution’ and what a compelling vision it is. I’m a little ashamed to say his talk was published by SBS Vice back in…

Read more »

The 5 Most Interesting Consumer Trends for 2019

The very clever guys over at Trendwatching.com have released  an overview of the five most interesting consumer trends they’re seeing for the year ahead. This is part of a much deeper piece of thinking they produce each years for businesses across every category. You can…

Read more »

8 Predictions for the Future of Retail in 2030

A glance into the future of retail. Global Retail real estate business CBRE has produced a forward-looking market research, perspectives and industry insights piece called The Future of Retail 2030, an interesting piece of futurist thinking with some well considered suppositions. The retail industry is…

Read more »

Is the Old-Fashioned Flyer Doing a Steven Bradbury?

Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. Two mornings in a row, I have been handed direct advertising materials at Richmond station.  One for Uber Eats and another for Pet Circle;…

Read more »

Woolworths CEO first to get the UberEats threat in Australia.

The Ultra-Convenience Consumer Trend Disrupting… Everything. So much has been written about Amazon’s launch into the Australian retail market (we wrote about it ourselves recently) that it has created it’s own ecosystem of disruptive buzz. There’s no doubt a business the size of Amazon with…

Read more »

Why Amazon is forcing retailers to finally pay attention to their customers.

Did retail set itself-up for disruption? In Australia we’ve heard alot of talk over recent years of how tough life is for retail brands. There’s no doubt the category is under pressure as competition increases and consumer behavior and expectations shift. In a recent interview,…

Read more »

Customer Centric is the new brand strategy for banks.

Are banking brands finally getting ahead of the consumer curve? Reading an article this week about Chase Bank in the US, I noted for the second time in a week a services brand seeking to be “the apple genius bar” for their category. Not surprisingly,…

Read more »

5 Strategies for brands marketing to Gen Z

Is Gen Z the toughest consumer group to market to yet? The answer to that question depends on the brand, it’s product and mindset. With each new generation of consumers, established brands find themselves challenged to connect with a new collective mindset. However, there are…

Read more »

The 8 ways online has changed the way we shop and what traditional retails should do about it.

Intel’s global head of retail Jon Stine recently spoke with a group of Australian retail managers ahead of the National Retailers Federation’s annual expo in in NYC. Given Stine works with Intel, he has a pretty strong view on the future of online retail, but…

Read more »

Death of the Shopping Mall – The changing landscape of retail

The world of retail has changed. Online shopping, online product and brand comparison, and the new shopping habits of consumers have significantly changed the retail landscape. Retailers, shopping strips and shopping centres have had to get agile in evolving the way they connect with and…

Read more »

Fashion designer creating profit from scraps

When a high end fashion designer decided what he was doing was no longer meaningful he decided to create garments from factory scraps to create affordable, comfortable and on trend fashion.  He wanted to tackle the wasteful fashion industry and create a zero waste product…

Read more »